Snow White's Marketing Crisis: What Went Wrong? Was It Really That Bad?

Today, we’re unpacking one of the biggest marketing crises of the year...the new Snow White movie. From PR mishaps to social media debates, this film has sparked a lot of controversy.  

My issue is many critics of the movie haven’t even stepped into a theater to see it. Imagine creating 30-minute rants online about something you haven’t even watched! My grandmother calls that “not real journalism,” and honestly? She’s totally on point.  

This inspired me. I grabbed my mom, my grandmother, a friend, and headed to the theater myself. I also rewatched the iconic 1937 classic and analyzed four hours’ worth of reports to get the full picture. Snow White has been reimagined countless times, from Mirror, Mirror to Snow White and the Huntsman, but this latest version is sparking some major questions about marketing, controversy, and whether this branding can be saved.  

We will also discuss the notion that when someone takes on an iconic role like a Disney Princess, there’s often an unspoken expectation that they embody the character beyond the screen. But is it fair to expect that? 

Have we created an environment where actors are judged for staying true to themselves? 

I’m breaking it all down—what worked, what didn’t, and why this movie caused such a marketing crisis. Tune in to join the conversation. 

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Until next time.

Show notes: 

Tune into Next Gen Culture Files Episode 2, "The Fascinating History of Media and Theater's Role In It," at https://www.buzzsprout.com/2460122/episodes/16819454

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